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Attracting Millennials to Incentive Programs
LoyaltyOne recently took a deep dive into incentive programs and what exactly attracted millennials to them. There study found that the majority, falling into a range of 18-29 years old, identified...
View ArticleConsumer Mindset on Redemption & Choice in Loyalty & Incentive Programs
Consumers today want the ability to choose, be it the wireless device they use for work and play, the self-selection of digital or traditional shopping channels and options, or the ability to choose...
View ArticleWhole Foods Corporate Responsibility Goes Global
Whole Foods Market is taking their corporate responsibility beyond their high quality, all natural foods and working to solve global poverty. Whole Planet Foundation was borne out of Whole Foods...
View ArticlePapa John’s Earning Brand Loyalty
Papa John’s is constantly asking their customers “how can we do better?” and their focus on constantly pursuing customer engagement is paying off. After last month’s wildly successful release of Papa...
View ArticleAutoZone Brand Loyalty: Put the Customer First
Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call,...
View ArticleLoyalty and Retention Closely Intertwined
Customer loyalty and retention go hand in hand. When you are loyal to your customers they will be loyal right back. Industry research shows that retailers are better suited to invest in retaining...
View ArticleThe Link Between Employee Loyalty and Customer Engagement
Employee loyalty and customer engagement: two seemingly independent business issues that are actually inextricably linked. While it seems that employee loyalty is an internal HR issue that should only...
View ArticleThe Secret to Building a Loyal Customer Base
Building a loyal customer base these days is not an easy task. A good place to start is offering a habit-forming product or service that customers can’t pry themselves away from. Throughout the years,...
View ArticleUsing Points and Miles to Take Customer Engagement and Rewards Farther
Almost everyone accrues points and miles one way or another. Whether it’s a credit card, an airline program, specific retailers, or an app, customer engagement and rewards elevate the relationships...
View Article3 Steps for Measuring Customer Loyalty and Rewards
While getting a customer in your store for the first time is important, in order for your success in retail, the focus needs to be placed on repeat business. It is 6-7 times more expensive to acquire a...
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